The VuMA study offers insights into over 1,000 brands and a wide range of media-advertised products. It also provides data on consumption habits, media usage, and attitudes within this population group.
Published on 07. August 2024
Article
Importance of a High-Quality Interior as a Criterion for Car Purchases in Germany
In 2020, around 32.34 million Germans aged 14 and over considered a good interior essential when buying a car.
